The platform is rolling out a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the company disclosed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This advancement coincides with a rise in AI-generated material, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this material is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is often nonsensical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to see more or less of that, according to their own choices,” said a spokesperson.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its service identified as made with AI. Overall, more than 100 million media items are uploaded to the platform each day, making AI-generated material a relatively small part of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the amount of artificial media they watch by using the “manage topic” setting in the app and choosing “AI-generated content”. Other topics that currently be modified under the tool encompass politics, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate users to label convincing AI-generated content, and it prohibits malicious fake videos of public figures or crisis events. Any believable artificial content that is unmarked can be removed under its community policies.
Additionally, the app will henceforth attach an “AI-made” label to content made using its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This measure is intended to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a $2m educational fund for specialists and organizations to develop learning resources about responsible artificial intelligence. This program will support charitable organizations focused on training computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, during controversy over proposals to make redundant hundreds of review team members in the United Kingdom. TikTok is set to reduce hundreds of positions in its user protection division in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it has to be seen by humans. The platform announced a significant reduction in shocking and graphic content seen by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
